I am excited to show you an innovation, which Tolstoy team has been working on for a while.
Great news! Last week we have received the trademark for the word “Tolstoy” for the whole of the European Union in the categories of software, food, restaurant and franchising.
Here is a broadcast about Tolstoy and our first location in the Vienna city center by ORF, Austrian central television – check it out :)
Here are Tolstoy results for March, and we are really proud of them. In 26 days that the restaurant was open we achieved over 62.000 € in revenues. Average daily revenue was around 2.400 €.
Again, here are the sales of Tolstoy first location from the last week (Feb 23-28 – we are open 6 days a week for now).
Here are the sales of our first Tolstoy location from the last week (Feb 16-21 – we are open 6 days a week for now). We had an average of EUR 1.382 a day (or EUR 1.434 if we calculate the delivery fee in). Around 1.100 dishes sold in a week.
Tolstoy was conceived as a cashless, fully self-service restaurant long before the Coronavirus pandemic hit. Two weeks into our soft opening, not only can we see that our plan has proved to be successful.
Today one of the customers said to me that our pizza was the best he’d ever eaten. Not the best vegan pizza, but the best pizza. Period. For me, this seconds-long exchange was a moment of tangible success.
We envision Tolstoy as an innovative software-driven restaurant company. Why software?
While working on the Tolstoy menu we kept in mind two main things: the traditions of the past and the technologies of the future.
First time we had heard of Tolstoy, we right away thought about a colourful, funky and fresh-looking place (think vegan, young, trendy).