WE ARE TOLSTOY
WE ARE TOLSTOY
Digital, plant-based, and fully transparent restaurant franchise.
We are building a new restaurant franchise based on three principles:
Our proprietary Information System (TolstoyIS) was developed in house to support our locations and franchisees manage business in an effective and efficient manner, thereby reducing operational costs.
Our plant-based menu caters to the growing international demand for plant-based foods. All of our dishes are created by award winning chefs from the industry. All of our foods are good for both your health and the environment, and most importantly, taste great.
Transparent business practices and processes
Our business is completely transparent – with our employees, customers, partners and franchisees as well as our competitors. We believe that sharing information will make our business better and facilitate the growth of the plant-based foods industry.
Our menu was built around the belief that vegan food should be fresh, plant-based and delicious. That's why we focus on whole foods. We also feature seasonal ingredients when possible and are always looking for new ways to make vegan food more accessible and tasty. The result is a diverse, healthy menu with a little something for everyone.
What does this have to do with Leo Tolstoy?
The great Russian writer was a devoted vegetarian, who advocated for animal rights at a time when most of Europe had not yet heard of vegetarianism. The name of our company and the brand itself is a homage to the great visionary and the culture and food that raised him.
Meet our team
Daniil is a former McKinsey consultant and skilled manager with previous entrepreneurial experience. At Tolstoy he brings people from different areas of expertise, backgrounds and nationalities to work together and make magic happen.
Rares is a full stack-developer, and he has spent the last several years developing process management apps for different Austrian start-ups. From this experience came his drive to optimize processes through software wherever possible – and that’s what he is spending his time on at Tolstoy.
Chef de Cuisine
Olivia is a half-Argentinian / half-Austrian plant-based chef who grew up as a citizen of the world — from Australia to the U.S. This helped her create an international menu for Tolstoy, inspired by diverse culinary traditions. She received her formal schooling as a cook at the Institute of Culinary Education in New York. Before joining Tolstoy, she was working in Manhattan under the supervision of Chef Dan Kluger at his restaurant, Loring Place.
Having spent the last 10 years as a manager at Siemens, Daniil brings experience from several different areas - from procurement to accounting. He is now applying this knowledge to build Tolstoy’s finance, capital management and procurement functions from the ground up.
IVAN DUBKOV & EVGENY SHCHUR
Ivan and Evgeny is a chef team from Russia, who achieved culinary recognition for their innovative plant-based cuisine. Ivan spent the last decade as chef in the finest restaurants of Moscow, and Evgeny opened the first franchise of the French pastry-shop L’Éclair de Génie in Russia. They were both instrumental in the creation of Tolstoy’s menu concept and continue to contribute to Tolstoy’s evolving menu.
PATRÍCIA GOMES & LUÍS LIMA
Patrícia and Luís are Tolstoy’s Vienna-based architects with previous experience in the city of Porto. Their work spans a broad range – including public spaces, interior design and housing projects – with an approach and style that embraces clean lines and light. They are responsible for Tolstoy’s overall architecture and design concept, which brings elements of color and brightness to our space, reminiscent of their home country, Portugal.
MATTHEW VAN SICKLE
Angel Investor & Advisor
Matthew is an investor from the U.S. who works in the field of energy and believes that plant-based foods will play an important role in sustaining the environment. He has invested successfully in other start-ups and was drawn to Tolstoy by the potential of the plant-based market, digitization of the restaurant industry and the unique strengths of Tolstoy’s team.
Sales overview Feb 23-28
2 March 2021
Again, here are the sales of Tolstoy first location from the last week (Feb 23-28 – we are open 6 days a week for now).
Tuesday - Sunday
11:00 - 21:00
Rechte Wienzeile 1B, 1040, Vienna
Come and taste the future !
You want to work with us, interested in franchising opportunities or just want to know more? Reach out to our CEO Daniil Klubov at
We are looking forward to hearing from you!
Supported by Vienna Business Agency and Austria Wirtschaftsservice
FN 516210 h
Commercial Register Court of Vienna
Argentinierstrasse 42/35, 1040 Vienna
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